Fracking and its Effect on the Environment Essay - 1464 Words

Oil and natural gas companies have developed a way to drill for natural gas, a process called hydraulic fracturing, also known as fracking. Natural gas is a flammable gas mixture consisting of methane and several other hydrocarbons that occur naturally underground. Natural gas is used as fuel for heating, cooking, and even in some automobiles like the â€Å"RideOn† buses. This technique has only recently become economically feasible with the rising prices of fossil fuels, and there is much potential for recovering natural gas through fracking. However, fracking has many waste products and unusual side effects caused by the unnatural forces and materials used. Fracking has a detrimental effect on the surrounding environment through†¦show more content†¦The added chemicals help reduce problems such as a buildup of bacteria and mineral deposits (OSU). Fracking is a very water intensive process and uses up to four million gallons of fresh water for each well, and wi th about thirty-five thousand wells in the United States, fracking consumes the same amount of water as five million people (Schmidt). Most of the water used remains trapped down in the rocks where the natural gas previously was, but about thirty to seventy percent of the water resurfaces as what is called â€Å"flowback†. Flowback water is full of minerals, salts, and often times some radioactive materials. The flowback water is stored in temporary lagoons or lakes until it is transported to facilities that treat the water or facilities that have permits to inject into deep â€Å"Class II wells† or dump into rivers, streams, and lakes along with other wastewater from other sources (OSU). Most of the facilities that are used to treat the flowback water before they are put back into water systems as treated water are not equipped to treat all the contaminants of flowback water. In all the research done, there have been no results that suggest the wastewater inside the wells contaminate or pollute groundwater that people use as drinking water. However surface spills of flowback been mostly unnoticed even though the flowback water that leaks from the storage lagoons into waterways and drinking water has potential to be especially harmful. RecentShow MoreRelatedFracking : Fracking And Its Effects On The Environment1286 Words   |  6 Pagesfracturing, commonly referred to as frac king, is a widespread practice in the United States. Fracking is a method used to extract oil and natural gas. Scientists and citizens report detrimental side effects of hydraulic drilling. New York and Vermont have banned fracking statewide. Maryland has set a two year moratorium on fracking, so that more research can be done to show the impacts of fracking on the environment. Nationwide, many other cities and counties have banned fracking as well. All states shouldRead MoreFracking And Its Effects On The Environment856 Words   |  4 PagesFracking is one the most recent and efficient methods to create energy. In order to obtain this controversial natural gas, new jobs are created in rural areas, and as expected, electric bills decreased. Furthermore, Fracking creates enormous amounts of gas at an inexpensive price making the production of any other form of energy practically obsolete. Although not all countries or states in the United States think alike, some of them dispute the claim that fracking negatively affects the environmentRead MoreFracking And Its Effects On The Environment1443 Words   |  6 Pageswhat experts and passionate amateurs alike have been debating about fracking, also known as hydraulic fracturing.. Although it has the potential to be a very lucrative process, presently fracking is far too detrimental to the environment, for example Southern Illinois’ Shawnee National Forest, for any environmentally conscious human being to be supportive of until there is a large change in the way the process affects the environment. Hydraulic fracturing is â€Å"the process of injecting liquid at highRead MoreThe Effects Of Fracking On The Environment1267 Words   |  6 Pagespeople arguing for the good and bad of it. This paper will examine views from both sides, its effects on the environment, review journal entries, and then show the conclusion reached about this process. The process you might have guessed that I am referring to is that of hydraulic fracturing or otherwise known as fracking by most people. First let me explain what this process involves and how it works. Fracking involves using a 99.5% sand, water, and special chemical additive to help bore through rockRead MoreThe Effects Of Fracking On The Environment Essay1782 Words   |  8 Pagesresearch paper we will cuss and discuss the effects that â€Å"Hydraulic Fracturing† has had on the environment, the economy, and human life in general. This will be essential in rationalizing the overall effects it has had on the planet Earth, and those therein. This paper will also examine how â€Å"Fracking† works, and it will bring to light the good, the bad, and the ugly. The truth about fracking is that it is quickly becoming a nightmare for both the environment and humans alike, because there aren’t enoughRead MoreThe Effects Of Fracking On The Environment And Citizens1715 Words   |  7 PagesAs Americans search for alternatives to purchasing oil and gas from overseas, the increase of fracking to extract comp ressed natural gas has risen dramatically. Remarkably, the public can only access limited research from independent scientists who list both the negative and the positive effects fracking is having on the environment and citizens’ health (Rosenberg, Phartiyal, Goldman, Branscomb, 2014, p. 75). Moreover, the American public and their elected officials are denied the chance to makeRead MoreThe Effects of Fracking on the Environment Essay913 Words   |  4 Pages While it is true â€Å"fracking†, a procedure to obtain natural gas removal from shale formations, it is also true there have been infrastructure security issues associated with this practice. Furthermore, there have been ecological considerations from fracking brought to the forefront by countless environmentalists. Indeed, hydraulic fracturing, as it is referred to, is a process by which shale gas and oil is uprooted from a depth far below the earth’s exterior. The process of extracting shale gasRe ad MoreEffects Of Fracking On The Environment And Human Health1208 Words   |  5 PagesAustralia to supply all of Australia at current levels for more than 6130 years. Fracking extracts hydrocarbons from previously inaccessible sources of oil and gas using hydraulically pressurised liquid to fracture rock and release gas trapped in coal seams (Hester, R Harrison, R). This gas was once unprofitable because it was expensive and difficult to extract. The benefits and also the side effects of fracking need to be considered including whether the economic benefits outweigh the environmentalRead MoreThe Effects Of Fracking On Environmental Impacts On The Environment1094 Words   |  5 PagesSubstantial societal concerns regarding fracking s environmental impacts have been raised. Firstly, the water requirements are significant, with an average of 20 million litres used per well. This is 50-100 times more water than in conventional natural gas extraction. An increase in fracking may exacerbate current global water stress due to pollution, climate change and population growth (Kim 2014). In addition to this, the water mixtures used in fracking contain an average of 200 000 litres ofRead MoreThe Effect Of Fracking On The United States Economy And Leaving A Harmful Footprint Behind The Environment2007 Words   |  9 Pagesthe need without ever reaching satisfaction (Erich Fromm). Introduction Fracking is a complex political topic; nonetheless, fracking is showing a positive impact on the United States economy and leaving a harmful footprint behind the environment. In addition, consumers are experiencing a significant amount of savings due to the overwhelming supplies of oil; thus, the revolution in new technology is triggering an improper fracking system that contributes to airborne pollution and water contamination

Analysis Of The Poem The Colonel By Carolyn Forche, The...

The topic of justice has been talked about by many individuals in our societies. Writers too have not been left out in telling about the same issue. All people would like fair treatment but, in our communities, we find that some individuals do not get fair justice. Authors of different genres work very hard to trying to create an understanding on the issue of justice. By use of various themes in different writing, all talking about justice, we can come up with a presentation of how justice is displayed in our society. This paper will discuss the topic of justice as presented differently in the poem â€Å"The Colonel† by Carolyn Forche, the play. â€Å"No Crime† by Billy Goda, and the story â€Å"The Lottery â€Å"by Shirley Jackson. In the poem â€Å"The Colonel† by Carolyn Forche, the narrator is acting as a witness in a case where the colonel is a victim. The theme right to justice seems to be the author’s objective for composing the poem. From the poem, the issue of justice is seen in the first sentence where the narrator says it was true since he or she was in his house. (Forche,1289). The narrator says that the colonel came with a sack having human ears and poured them on the table (Forche, 1289). The human ears show cruelty and injustice treatment of the citizens. The colonel is expected to protect his people but not mistreat them. Colonel talks arrogantly regarding the people who were likely to be the victims where he tells the narrator that â€Å"they can go fuck themselves,† (Forche,1289)

Trifles vs a Jury of Her Peers free essay sample

Trifles Vs. A Jury of Her Peers A Jury of Her Peers and Trifles by Susan Glaspell are very similar stories. The stories are about the marginalization of women in society. The roles of women as workers were downgraded a lot, never taking into account just how hard the work is doing all of the household chores every day, and preparing and planning for the future. In the stories, they are treated like they do not mean anything in the workforce and are only there to serve the world and the men in it. They both share the same plot. However, one piece is a play and one is a short story. This makes them the same story, but in different genres of literature. I found that it was easier for me to watch the play rather than read the short story. This is because I prefer to watch TV than read books. We will write a custom essay sample on Trifles vs a Jury of Her Peers or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Now, if the play wouldn’t have been a film then I would have read the short story. I believe plays are easier to understand if they are actually acted out, rather than reading them alone because it is a little difficult to read in a book. An advantage I found in seeing the play was that its title was sadder and it fits the story better. Also, the film can better give an emotional and sad feel to it by being able to see the characters moods and actions. The short story was good as well though. I liked the short story because it flowed much better. The short story also allows the reader to come up with their own film in their head, which some people like better. Another interesting thing I found was that even though both pieces have different names, both titles are effective after reading and seeing the stories, although, I am partial to Trifles. The short story is named A Jury of Her Peers because Mrs. Hale and Mrs. Peter basically decided the fate of Minnie. They both decided not to turn in the evidence and then held a major role in the story. The name of the play is also very interesting. In the play Hale states that women are constantly â€Å"worrying over trifles. These are the same trifles that if the men paid attention to them then they would be able to get plenty of evidence against Minnie. It is very ironic that the men are sarcastic towards the women during the whole play while the women solved the case in a matter of minutes. Overall, these stories were very interesting and very well put together even though they were in two different genres. Although, the short story brings more of the readers’ imagination to work, wherea s the play is pretty black and white, I still like seeing the film better than reading it.

Prometheus Bound Essay Paper Example For Students

Prometheus Bound Essay Paper A monologue from the play by Percy Bysshe Shelley NOTE: This monologue is reprinted from Prometheus Unbound; A Lyrical Drama in Four Acts with Other Poems. Percy Bysshe Shelley. London: C and J Ollier, 1820. PHANTASM: Fiend, I defy thee! with a calm, fixed mind,All that thou canst inflict I bid thee do;Foul Tyrant both of Gods and Humankind,One only being shalt thou not subdue.Rain then thy plagues upon me here,Ghastly disease, and frenzying fear;And let alternate frost and fireEat into me, and be thine ireLightning, and cutting hail, and legioned formsOf furies, driving by upon the wounding storms. Ay, do thy worst. Thou art omnipotent.Oer all things but thyself I gave thee power,And my own will. Be thy swift mischiefs sentTo blast mankind, from yon ethereal tower.Let thy malignant spirit moveIn darkness over those I love:On me and mine I imprecateThe utmost torture of thy hate;And thus devote to sleepless agony,This undeclining head while thou must reign on high. But thou, who art the God and Lord: O, thou,Who fillest with thy soul this world of woe,To whom all things of Earth and Heaven do bowIn fear and worship: all-prevailing foe!I curse thee! let a sufferers curseClasp thee, her torturer, like remorse;Till thine Infinity shall beA robe of envenomed agony;And thine Omnipotence a crown of pain,To cling like burning gold round thy dissolving brain. Heap on thy soul, by virtue of this Curse,Ill deeds, then be thou damned, beholding good;Both infinite as is the universe,And thou, and thy self-torturing solitude.An awful image of calm powerThough now thou sittest, let the hourCome, when thou must appear to beThat which thou art internally;And after many a false and fruitless crimeScorn track thy lagging fall through boundless space and time.

Ethical Issues in the Victorian Desalination Plant

When advancing businesses or projects, it is important not to forget the consequences of the proposed project. This is because there are impacts, either on the environment or on individual lives or a community, that are caused by every endeavour. Construction of the Wonthaggi Desalination Plant (WDP) is an issue that raises various ethical issues as regards its sustainability, its effects on the nearby environment and its cost benefits. This paper addresses the moral issues and stance regarding the construction of the WDP.Advertising We will write a custom assessment sample on Ethical Issues in the Victorian Desalination Plant specifically for you for only $16.05 $11/page Learn More By employing the utilitarian and Kantian reasoning, it is concluded that the WDP is not a right action as it does not enhance greater good for the majority; the construction of the plant ignores the possible negative effects on the surrounding environment, not to mention that it is not a sustainable approach to water supply. The Wonthaggi Desalination Plant has been questioned as a project that leads to considerable climate change in addition to its potential negative effects on marine environment. Given that the plant is very close to the coastline, it has been suggested that the plant could lead to a surge in storms making the area susceptible to effects of rise in sea level (Fisher, 2010). In such a case, the huge annual pay amounting to about $570 million is blinding everyone, thus neglecting the likely consequence of flooding that would come if the project is advanced (Fisher, 2010). This is an advancement of Kant’s reasoning in that the construction of the desalination plant does not give consideration to the consequences of the action. However, it is imperative that maximum good to a majority, as enhanced by utilitarianism, be achieved by setting up this project (Audi, 2011). By constructing the WDP, it is expected that while there will be an increase in water supply to Melbourne’s residents, the marine ecosystem will be affected adversely. Since the location of the plant is very close to the coastline, it is expected that ecotoxic effluents will be discharged into the ocean thus threatening the existence of marine life (Watershed Victoria, 2009). The project has also been foreseen as unsustainable, more so with a rising population. It is therefore argued that more sustainable as well as affordable options should have been considered. Such options would include capturing rain water or water from storms or managing waste water effectively. In fact storm water, if well managed, could result into better water security since the water would be channelled to Melbourne’s storages as well as give room for restoration of damaged ecosystems since urban waterways would be guarded from a lot of damage (Watershed Victoria, 2009).Advertising Looking for assessment on business economics? Let's see if we can hel p you! Get your first paper with 15% OFF Learn More From the above discussion on possible negative consequences of advancing the WDP, it is arguable that this project is not morally right as it does not enhance maximum good to a majority the long run. The creation of jobs by the project blinds the fact that serious environmental effects would result, given the proximity of the WDP to the coastline. Kant’s reasoning thus seems to be enhanced since the consequences are not greatly considered in this case. Alternative water sources such as managing storm and rain water effectively is a more sustainable and cost effective approach that has been suggested. The argument is that the WDP has less financial benefits since it is a remote and centralised water supply that is not environmentally sustainable. However, the alternative water supplies are a form of â€Å"integrated water cycle management† (Watershed Victoria 2009, para 7) that would promote financial benefits and environmental sustainability. These alternatives would promote utilitarianism. Reference List Audi, R. 2011, Epistemology: A contemporary introduction to the theory of knowledge, 3rd edition. New York, NY: Routledge. Fisher, P. 2010, October 8, Building for a cantankerous planet. The Sydney Morning Herald. Retrieved from https://www.smh.com.au/politics/federal/building-for-a-cantankerous-planet-20101008-16bc2.html Watershed Victoria. 2009, Why would you build a huge industrial plant here? Expert opinion. Web. This assessment on Ethical Issues in the Victorian Desalination Plant was written and submitted by user Abigail Dixon to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Role of the United States Constitution in Business

The Role of the United States Constitution in Business Free Online Research Papers Since the creation of the United States Constitution in 1787, the system we call, our United States Government has existed. Created to balance a centralized and strong government, the U. S. Constitution has protected every American’s individual human right in possibly every facet of life. With this in mind, what about the rights of American businesses? Individual human rights versus the businesses rights? Alternatively, how the constitutional right affects a business? In today’s workplaces, businesses have to not only deal with protecting employees from harassment from other employees but also protect themselves from civil lawsuits that may arise because of harassment issues. Does the first amendment to the United States Constitution truly give people the right of free speech? The first amendment to the United States Constitution states that â€Å"Congress shall make no law†¦abridging the freedom of speech† (Mount, p. 11, 2007). Rarely have courts infringed on this clear-cut constitutional right but does this clear-cut constitutional right give one person the authority to harass another? Freedom of speech is exactly that freedom to say whatever a person wants, whenever a person wants and to whomever a person wants, right? Living in such a free democratic society enables every American freedom to do many things but there must be some boundaries a person cannot crossover. Workplace conflict and harassment issues happen when boundaries are not enough. In the workplace, a person should be able to work in an environment free from harassment and unsolicited remarks and because companies share a responsibility to assure employees work in a harassment free setting, companies become liable when such events happen. â€Å"In 2003 a California appeals court held an employer liable for failing to control the abusive speech of one of its employees† but doesn’t the first Amendment give us the right to free speech (Hammond, Kleiner, p. 6, 2003)? In an effort to answer this question a person may also wonder just how free speech crosses the line to harassment. Attempting to answer this question, the Ninth Circuit court of appeals in San Francisco ruled that â€Å"if the speech was intended to cause offense, it was harassment and therefore not protected under the first amendment† (Hammond, Kleiner, p. 4). In Near v. Minnesota (1931) 283 U. S. 697, 713. freedom of speech restraints became relevant and important. Saying whatever you want to say is one thing but saying it directly to another person with intent to cause harassment is another. Businesses must secure a harassment free environment for all employees and when freedom of speech restraints are relaxed a little too much that b usiness can be held liable when an employee develops a problem working in that kind of environment. In today’s workplace, harassment laws are just as relevant as the free speech amendment. Employers have an obligation to prevent harassment in the workplace while creating equality and security. â€Å"The Fair Employment and Housing Act (FEHA) and Title VII of the Civil Rights Act of 1964 (Title VII’)† clearly provides that the â€Å"public policy of this state that it is necessary to protect and safeguard the right and opportunity of all persons to seek, obtain, and hold employment without discrimination or abridgment on account of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, marital status, sex, age, or sexual orientation† (Workplace Conflict, (2005). In the 1993 case between Harris v. Forklift Systems, Inc., the United States Supreme Court declared that working in a environment of hostility and harassment is a clear violation of the FEHA and Title VII’ Acts. Because our lega l system maintains a ‘no tolerance level’ for businesses found liable for violating these important acts penalties can be huge (Workplace Conflict). According to the book The Legal Environment, â€Å"the American legal system is one of the most comprehensive, fair and democratic systems of law ever developed and enforced† (Cheeseman,  ¶ 1, p. 4, 2007). With respect in recognizing harassment issues, the legal system protects that right by penalizing business with monetary fines. Damages to plaintiffs can differ from case to case. Depending on the nature of the harassment and level of the acts, monetary damages could result in millions of dollars. Along with the businesses, having to payout money there may also be strict stipulations that the business must abide by. Imposing injunctions or forbidding contact between plaintiff and the accused is also often the case and if the company doesn’t abide by the stipulations set forth by the court, the business could be found to be in contempt of court, which would require heavier penalties. While the first amendment to the United States Constitution was written with intentions to protect everyone’s constitutional right to freedom of speech it must be recognized that since its creation many things have changed. Along with change, have come new variations of what free speech is or more importantly how people exercise that right. References Cheeseman, H. R., (2007). The Legal Environment of Business and Online Commerce (5th ed.). Prentice Hall, 2007. Upper Saddle River, NJ. Retrieved on June 17, 2008 from https://ecampus.phoenix.edu/secure/aapd//UBAM/citation.htm#BUS/415. Hammond, G., Kleiner, K., (2003). New Developments Concerning Employment Discrinimation and Harassment. Retrieved on June 23, 2008 from loc.gov/rr/program/bib/ourdocs/Constitution.html. Hobbs, H., (1999). California Court Gags Future Speech. Retrieved on June 23, 2008 from americanlawreview.com/first_amend_under_fire.html. Mount, S., (2007). The United States Constitution. Retrieved June 23, 2008 from www.usconstitution.net. Workplace Conflict: Harassment Laws and Free Speech Rights. August 2005. Retrieved June 23, 2008 from www.mofo.com. Research Papers on The Role of the United States Constitution in BusinessMoral and Ethical Issues in Hiring New EmployeesUnreasonable Searches and SeizuresPETSTEL analysis of IndiaTrailblazing by Eric Anderson19 Century Society: A Deeply Divided EraTwilight of the UAWThe Effects of Illegal ImmigrationNever Been Kicked Out of a Place This NiceBook Review on The Autobiography of Malcolm XCapital Punishment

Historical development of nursing Essay Example | Topics and Well Written Essays - 1000 words

Historical development of nursing - Essay Example Before the birth of Christ, nursing did not exist as a distinct profession. It started out as caring for sick members of one’s family. At this time, it was viewed as a way of expressing love and showing compassion one’s family member. It was mainly a woman’s work and no education or training was required. Between and 100 and 500 AD, nursing was mainly done by religious groups mainly churches. The establishment of the first general hospital by Fabiola in Rome was a landmark event in the history of nursing. In the 16th century, women were required to stay at home and look after their families (Nicola & Frances, 2012). This resulted in the deterioration of nursing care since at the time, it was still a profession for women only. Between 1654 and 1656 nursing was realized as sisters of charity took good care of soldiers who were wounded in the battlefields of Arras and Sedan in France. By 1960, the sister of charity was operating in 40 other countries besides France. However, according to Elizabeth and Jerome (2011), it was not until after Florence Nightingale that nursing started to become a reality in the world. After realizing that very few opportunities were given to women, Florence Nightingale started taking care of the ill while visiting the poor. This is where she developed an interest in a career in nursing. Her most notable contributions happened during the Crimean war. This is after she received reports wounded soldiers were in horrible conditions. In October 1854 together with 38 women that she had trained as nurses, she volunteered to take care of wounded soldiers in the battle field. After noting that there was limited supply for medicine, overworked medical staff and poor hygiene which resulted in fatalities among the soldiers, Nightingale appealed to the British government to find a solution to this problem. The British government commissioned the designing of a

Dangerous Properties of Materials Coursework Example | Topics and Well Written Essays - 1000 words

Dangerous Properties of Materials - Coursework Example Though all forms of mercury can cause effects in the central and peripheral nervous system, methyl mercury and metallic mercury are more harmful. Acute inhalation of metallic mercury vapours may cause damage to the lungs, nausea, diarrhea, increased blood pressure, skin rashes, eye irritation, chest pains, stomatitis, gingivitis, cough, dyspnea and salivation. Chronic exposure to high levels of metallic, inorganic, or organic mercury may cause permanent damage to brain, kidneys and developing fetus. Effects of chronic exposure on brain functioning may cause weakness, fatigue, weight loss, vision or hearing disorders, tremors development, behavioral changes, aneuploidy in lymphocytes of the exposed, dremographia and memory loss. Chronic exposure to mercuric compounds is sometimes also characterized by anorexia, apathy, fever, diaphoresis, photophobia, insomnia and scaling or peeling of the skin of the hands and feet with bullous lesions. Toxicity Metabolites and Biomarkers Exposure to organo-mercury compounds is indicated by chemical analysis of blood mercury. Inorganic mercury concentrations in blood can be used to determine acute exposure to high dose of mercury. Absorption of phenyl mercury through gastrointestinal tract with even acute exposure resulted in a marked increase in blood concentrations as well as urinary excretion of mercury. Chemical analysis of urinary mercury can alternatively be used to determine exposure to chronic, low and moderate inorganic mercury forms. As mercury can deposit on hair from surface contamination, hair mercury is a good indicator of exposure to methyl mercury. Dose The acute lethal dose for inorganic mercury compounds is 1 to 4 grams or 14 to 57 milligrams per kilogram body weight for a 70 kg adult person. The acute lethal dose ranges from 20 to 60 milligrams per kilogram body weight of methyl mercury for a 70 kg adult person. According to EPA, a limit of 2 parts of mercury per billion parts of drinking water (2 ppb) is saf e for human health. A limit of 1 part of methyl mercury in a million parts of seafood (1 ppm) has been set by the Food and Drug Administration. The Occupational Safety and Health Administration (OSHA) has suggested a maximum permissible limit of 0.1 milligram of organic mercury per cubic meter of workplace air (0.1 mg/m3) and 0.05 mg/m3 of metallic mercury vapor for 8-hour shifts and 40-hour work. Effects on the environment, cases and their treatment Mercury (Hg) is a naturally occurring odorless liquid metal with shiny, silver-white appearance. Mercury also combines with other elements to form several inorganic salts and organo-mercury compounds. It enters the environment naturally from rocks, soil, volcanic activity, and by vaporization from the oceans. However, two-third of the Mercury entering the atmosphere every year is released from human sources. These sources include coal-burning power plants, chemical manufacturing plants, waste incinerators and mining of ore deposits. The disease caused by exposure to mercury compounds is called Mercury poisoning, Hydrargyria or Mercurialism. The first case of mercury poisoning was witnessed among researchers at St Bartholomew’s Hospital in 1865. Two of the three technicians died because of excessive exposure to methyl mercury while manufacturing organic mercurial compounds. Human exposure to high levels of

National Patient Safety Goals and Leadership Coursework - 1

National Patient Safety Goals and Leadership - Coursework Example As such, there is advancement in the level of leadership capacity as leadership development is incorporated at all levels of nursing education and actual practice both in the clinical and academic environments. With these qualities, individual nurses are able to make logical decisions in regards to the treatments given to patients while at the health facilities. The major issues related to the National Patient Safety Goals are ambulatory health care, behavioral healthcare, critical access hospital and home care. Ambulatory health care plays a vital role in managing emergency situations. Through evidence based practice it is clear that the role of health care given in case of emergency evacuation in the back of an ambulance plays a critical role in determining whether there is an improvement or deterioration in the condition of the patient. From past experiences, we can prove that ambulatory healthcare has an important role to play and has a critical role in improving patient

Care in the Community

Care in the Community Care in the Community United Kingdom has many legislations in place, these legislations are in place to protect and give appropriate help to all residents of the country. Four of these legislations/acts will be discussed in this writing. The acts are, Mental Health Act 2007, Direct payments Act 2007, Mental Health Capacity Act 2007 and also Independence,Well being and choice green paper. In addition to this, it will also look at Community Care Act 1990. In each of these 4 main legislations , it will underline the advantages and disadvantages and then it will indentify the moral, financial, political and social policy,which will all be relevant to the legislations. Community Care Act 1990 will indentify and explain why it has been put in to place and what is Community Care Act 1990 all about. Community Care Act is a piece of legislation which governs health and social care in the United Kingdom. It sets out how the National Health Service should assess and provide for patients based on their needs, requirements and circumstances. This legislation gives measures for Social Services Departments to provide care and support services in the community, rather than in institutions. Covers duties for each local authority to produce a community care plan and to carry out assessments of those who may be in need. According to many researches it has shown that the Community Care Act has been put into place as a cost cutting measure and the Conservatives have been accused of failing to adequately fund the NHS.( http://news.bbc.co.uk/1/hi/health/442807.stm) Since the Mental Health Act 2007 has been amended from the 1983 Mental Health Act it has shown many positive factors such as the changes in professionals roles. The role of Approved Mental Health Professional was introduced as a result of the Mental Health Act 2007 which amended the Mental Health Act 1983. This type of role is opened to anyone with a nursing background such as: registered social workers ,first level nurses whose field of practice is mental health or learning disabilities, registered occupational therapists; and Chartered psychologist (http://209.85.229.132/search?q=cache:ko7D0JWfI30J:www.basw.co.uk/Portals/0/Chris%2520Southworth.ppt+amhp+rolecd=3hl=enct=clnkgl=uk). With relevant and sufficient training all these professionals listed above could become an Approved Mental Health Professional, and will be approved for the next 5 years and if they wish to continue in this role they will have additional training to atend. These professional bodies have to be approved by their local authority. Once the professional worker becomes an Approved Mental Health Professional they have the right to make decisions about people well being and give people with any health or social needs appropriate help. It would be also good to point out that the Approved Mental Health Professional has a lot of power in their role and will have to give correct and proffesional treatment and help t those who need certain care. This may be a very positive factor however what we have to look at and examine is this, ‘is it morally right to become AMPH from being an ASW. Into some extend we can say that this is not morally correct as this does not have enough training. And al so in many situations we could say that this is a cost cutting measure, as the NHS is in need of Approved Mental Health Professionals. Another advantages and disadvantages were brought in by the Direct Payments Act 1996, this brought in a lot of positives factors to many people lives. The Direct Payments Act 1996 advantages concentrates on giving people mainly back their social life, it gives them more control of their life which is very important to everyone. Direct Payments gives patients more independent and more control of their lives , therefore they will feel more relaxed and happier and mainly be less overwhelmed by financial demands. They will have the freedom to pick their own care staff and be in control. This will give them moral empowerment. However Direct Payments Act 1996 has brought in lot of disadvantages such the care managers are reluctant to use direct payments and do not have enough knowledge about this. And also it brings in a lot of responsibilities such as paperwork and hiring new staff. Which then opens a whole new responsibility and lot of people dont want to get involved in that as this mea ns more work for a lot of people. However this is not the correct way to be responding as a proffesional person and all care managers and care staff should be fully knowledgeable about this legislations, as this means that many service users will be missing out on something that could make a large positive impact on their lives. Direct Payments Act 1996 has brought in positives and negatives. But does this suit everyone. After researching the Direct Payments Act and what do direct payments users think we can say that this suit the majority of its users. Next legislation that this piece of writing will concentrate on is Mental Health Capacity Act 2007 this act states that everyone should be treated as able to make their own decisions until it is shown that they are not. It also aims to enable people to make their own decisions for as long as they are capableof doing so. A persons capacity to make a decision will be established at the time that a decision needs to be made. A lack of capacity could be because of a severe learning disability, dementia, mental health problems, a brain injury, a stroke or unconsciousness due to an anesthetic or a sudden accident. (http://www.direct.gov.uk/en/DisabledPeople/HealthAndSupport/YourRightsInHealth/DG_10016888) The positives of this act are that a person will be able to make their own decisions unless it is proven that they no longer can, once the cant make their own decisions, the decisions will be made for them. This is very positive as mainly this will protect vulnerable adults who cant no longer make decisions for them selfs. This act will give them power and freedom unless proven that the person is no longer able to make decisions. The negative outcome of this act would be that people will not feel free and for some it wont be morally right for someone to make decisions on their behalf. Into some cases some people may feel as if their dignity has gone due to the lack of power, once they cant make decisions.( http://www.dh.gov.uk/en/SocialCare/Deliveringadultsocialcare/MentalCapacity/MentalCapacityAct2005/index.htm) This Act will also help people make financial decisions once they cant make that decisions themselves. From November 9 2009 direct payments will be available to people who l ack capacity who meet the criteria laid out in regulations and guidance issued earlier this month. (http://www.dh.gov.uk/en/SocialCare/Deliveringadultsocialcare/MentalCapacity/MentalCapacityAct2005/index.htm) Once Direct Payments are available to people who lack capacity this will make things more smoother for people and will give them more freedom and more control of their lives. Last legislation in this writing will talk about is the Independence, Weill being and Choice Green Paper. This Green Paper gives a clear picture for adult social care for the next 10 to 15 years and how this may work. It gives all people the chance to everyone to give their ideas,views and opinion and lets them have their own sa on the matter and then it will be considered. They way that this should work is that if people give their opinions and views this should make smoother and easier legislations for the future. However this is a very long process as this is first open to the public that is what is called the green paper, once the government has decided it wants to go ahead with a specific area it then becomes a white paper. The white paper then, is presented to the parliament to be voted on, once it has the majority of votes it then becomes an Act. So this will be a very long process. However if this will be done it will give people more control of their finances and their moral s. The last part of this writing will evaluate the main provisions of community legislation and their implications. As writen about in the previous paragraphs, four legislation were discussed along with positives and negatives of each one. It can be said that all four legislations ome with advantages and disadvantages. Positive factors are the ones that mainly all service users are interested in. However the negatives are something that needs more interest put to it. For example the Direct Payments Act, and the fact that Care managers do not want to get involved with because their arent so knowledgeable about it. In the research that have been carried out during this writing, it can be acknowledged that mainly all legislations do concentrate on changing service users lifes for a better future. It also highlights that the legislations are in place so that service users get control of their lives back and making sure that service users have the freedom and do not loose ther dignity and morals. References: http://news.bbc.co.uk/1/hi/health/442807.stm [Assessed 9th November 2009] http://209.85.229.132/search?q=cache:ko7D0JWfI30J:www.basw.co.uk/Portals/0/Chris%2520Southworth.ppt+amhp+rolecd=3hl=enct=clnkgl=uk [Assesed 11th November 2009] http://www.direct.gov.uk/en/DisabledPeople/HealthAndSupport/YourRightsInHealth/DG_10016888 [Assessed 12th November 2009] http://www.dh.gov.uk/en/SocialCare/Deliveringadultsocialcare/MentalCapacity/MentalCapacityAct2005/index.htm [Assessed 14th November 2009] http://www.dh.gov.uk/en/publicationsandstatistics/publications/publicationspolicyandguidance/dh_4106477 [Assessed 15th November 2009] http://www.dh.gov.uk/en/SocialCare/Deliveringadultsocialcare/MentalCapacity/MentalCapacityAct2005/index.htm [Assessed 17th November 2009]

Slain :: English Literature Essays

Slain The monster roared, its fury sparked a thousand tongues of fire from its hide. With one almighty sweep it sent Ryanna’s father flying over the top of the volcano, the wind ceased, the spell failed, and the monster drew itself to its full one hundred feet once again. â€Å"NOOOOOOOO!† Ryanna’s mother screamed in agony and despair, and with a snarl that sounded more like a wolf than a woman, she dashed forwards, a shower of electricity falling around her. With a thrust of her arm and a word, she hurled a massive bolt of thunder at the monster. It was knocked off its feet and landed with an earth shattering crash. Ryanna’s mother, however, had performed a spell that was beyond her power and endurance. She fell and landed on her back, blood flowing from her nose, ears, eyes and mouth at the same time. She remained there motionlessly until little six–year–old Ryanna toddled over. To her, it was just all a magic show that her parents put on for her, as they always did. Her mother looked at her through her bloody eyes while she smiled delightedly and clapped the tiny little hands. Her mother smiled back weakly, and with tremendous effort, she pulled out a small, silver, beautifully decorated pendant. Ryanna’s big, emerald, green eyes opened wide as she slipped it around her neck. â€Å"Guard this well, my child,† she said, and they were the last words she ever spoke. Ryanna waited patiently for her mother to speak again. When she didn’t, Ryanna bent over and gently stroke her stone cold, once beautiful face. Still there was no response, and Ryanna began to panic. She squeezed her mother’s arm as hard as her small hands could, and pulled on her hair. Ryanna began to scream. â€Å"MOTHER!† she cried in between sobs. The dead woman did not answer, but there was a loud, deep grunt. Ryanna turned to see the monster rise, now so angry that its eyes turned livid red. With a stamp of its feet, the monster split the mountainside and Ryanna had just enough time to dodge as her mother’s lifeless body disappeared into a bubbling lake of lava. The monster turned on her, red eyes flashing, and with an ear–splitting roar, it shot a huge jet of flames at the child. As the hot, burning mass came at her, something clicked inside Ryanna, it was a terrible rage, and a thirst for vengeance.

Deceptive Advertisement in Tobacco Industry Essay

Deceptive Advertisement in Tobacco Industry Introduction            Managerial decisions form an important element in business success. Griseri & Seppala, (2010,p.45) note that the primary function of a business should not only be geared towards profit making but also strive to check the social implication of the business activities The process of decision making is thus governed by the business ethics, moral frameworks and the Social responsibility. This paper will examine decisions made in a tobacco industry, effect on the living and environmental conditions and evaluate if they conform to the moral frameworks of decision making.            Tobacco companies have constantly employed deceptive advertising strategies. One of them is the use of celebrities from various fields such as sports and media to market their brand. This choice paints a picture of success and pride in using tobacco products and smoking. Moreover, these companies fail to give more details of the tobacco product use and effects. This is in violation of the ‘rights approach’ moral framework in dealing with ethical issues. The rights approach is a traditional moral approach which demands that the rights of individuals (consumers) must be upheld in decision making (Brooks et al 2010, p.197).            Consumers have fundamental rights as highlighted in John F Kennedy (1962) Consumer bill of rights. One right found in the bill is the Consumers right to safety. Businesses should not knowingly sell to customers products that might harm the customer. Secondly, consumers have a right to be informed. Devenney & Kenny (2011, p.10) say that products information should provide detailed facts on the product ingredients, the risks involved and instructions for usage. By failing to inform consumers of the health risks associated with tobacco consumption, the companies are infringing on this rights to life which are at stake.            The companies seem to embrace preference utilitarianism. This is a type of Utilitarianism that states that the right action is that which will produce the best results but the best results are those that will satisfy personal preferences (Krantz 2002, p.28.). By not labeling their products and use of celebrities, the company is able to prey on consumers who lack knowledge on tobacco. Tobacco injects money worth millions into the economy, a fact that cannot be disputed. The companies’ duties to ethical practices are overshadowed by the desire to accumulate more wealth at the expense of health concerns of consumers.            These deceptive strategies have masked the adverse effects of tobacco consumption to health, living and environmental conditions of the users. Tobacco use increases the risk of cancer contraction for vascular diseases and other illness. This results into higher expenditures on medical, lowers productivity and increases premature deaths. The short term effects on living standards include diversion of family income. A research conducted in shanghai china (1995) among 2716 households revealed that 17% of family incomes were spent on cigarettes            Social responsibility is a major function of any business. Tobacco industries in use of deceptive advertisement have demonstrated unethical practices that raise questions on the commitment of these industries in maintaining a striking partnership of its business core functions and the social responsibility. Governments, human rights activists and stakeholders need to put up laws to regulate the extent at which business may exploit consumers. Without laws, it will be difficult to tame tobacco industries as the moral frame work principles and social responsibility cannot guarantee complete ethical practices in this business environment. References DEVENNEY, J., & KENNY, M. (2011). European consumer protection: theory and practice in Europe. Cambridge, Cambridge Univ. Pr. GONG YL, KOPLAN JP, WEI FENG et al (1995) Cigartette smoking in China prevalence, characteristics adnd attitudes in Minghan District. JAMA GRISERI, P., & SEPPALA, N. (2010). Business ethics and corporate social responsibility. Australia, South-Western Cengage Learning. KRANTZ, S. F. (2002). Refuting Peter Singer’s ethical theory: the importance of human dignity. Westport, Conn, PraegerJohn F. Kennedy’s speech, Public papers of the United States, Public Messages, Speeches and Statements of the Presiident, 1 January to 31 December, 1962, pp, 235-43 Brooks, Leonard J., and Paul Dunn. 2010. Business & professional ethics for directors, executives, & accountants. Mason, OH: South Western Cengage Learning. Source document

Christmas Card Quotes

Christmas Card Quotes This Christmas, add a special touch to your Christmas cards with these wonderful Christmas card quotes. Write the most appropriate quote on it, and your greeting card will stand out in a pile of other Christmas cards. Secular Quotes for Christmas Cards Charles Schulz  Christmas is doing a little something extra for someone. Helen Steiner Rice Peace on earth will come to stay,When we live Christmas every day.Thomas TusserAt Christmas play and make good cheer, for Christmas comes but once a year.Winston ChurchillWe make a living by what we get but we make a life by what we give. Garrison KeillorA lovely thing about Christmas is that its compulsory, like a thunderstorm, and we all go through it together.Bess Streeter Aldrich Christmas Eve  was a night of song that wrapped itself about you like a shawl. But it warmed more than your body. It warmed your heart... filled it, too, with a melody that would last forever.John Greenleaf WhittierA little smile, a word of cheer, A bit of love from someone near, A little gift from one held dear, Best wishes for the coming year†¦ These make a  Merry Christmas! Charles DickensI will honor Christmas in my heart, and try to keep it all the year. John Greenleaf WhittierSomehow, not only for ChristmasBut all the long year through,The joy that you give to othersIs the joy that comes back to you. Bob HopeMy idea of Christmas, whether old-fashioned or modern, is very simple: loving others. Come to think of it, why do we have to wait for Christmas to do that? Norman Vincent PealeChristmas waves a magic wand over this world, and behold, everything is softer and more beautiful.Religious Quotes for Christmas Cards George Mathew AdamsLet us remember that the Christmas heart is a giving heart, a wide open heart that thinks of others first. The birth of the baby Jesus stands as the most significant event in all history because it has meant the pouring into a sick world of the healing medicine of love which has transformed all manner of hearts for almost two thousand years. Underneath all the bulging bundles is this beating Christmas heart.Grace Noll CrowellWhatever else be lost among the years, Let us keep Christmas still a shining thing: Whatever doubts assail us, or what fears, Let us hold close one day, remembering its poignant meaning for the hearts of men. Let us get back our childlike faith again.Helen Steiner RiceBless us Lord, this Christmas, with quietness of mind; Teach us to be patient and always to be kind. Eva K. LogueA Christmas candle is a lovely thing; It makes no noise at all, But softly gives itself away; While quite unselfish, it grows small. Charles DickensFor it is good to be children sometimes, and never better than at Christmas, when its mighty Founder was a child Himself. Luke, 2:14Glory to God in the highest, and on earth peace, good will toward men.

An Interpretation of the Money Tree Essays

An Interpretation of the Money Tree Essays An Interpretation of the Money Tree Paper An Interpretation of the Money Tree Paper Visually, the money tree was unique and distinct, compared to other Han Dynasty art pieces clay models of mythical and real animals, lead-glazed earthenware canteens, reamer vessels, tile and brick decorations found in tombs, and various models of houses, stoves, mills, and farmyards. Its elaborate detail and delicacy was unlike not only the Han pieces in Gallery 15, but any art I had seen in Chinese history. However, the money tree was not love at first sight. As I researched and learned more about the tree, I became increasingly drawn to the piece. The money tree represents the synergy of Taoism and Buddhism during the Eastern Han Dynasty- a guide to heaven, and the hope for good fortune In the afterlife. Money trees were placed In tombs found mostly In the Chuan province of China during the Eastern Han Dynasty (25-220 AD). The money tree Is made of bronze and can be delved Into two sections: the base and the branches of the tree. The ceramic and bronze base is covered with an amber lead glaze and contains three levels, which portray lively scenes rarely found in Chinese art, such as hunting (Rigger 11 . 10. 05). Whole surviving money trees are rare, since the solid base of the tree endure longer than its delicate branches. The branches of the tree are thin, wintertime bronze pieces that are divided by six levels. Each level has four branches facing opposite directions that are divided by ninety degrees. The branches thrive with magical creatures (such as winged immortals called Asian), disk shapes, birds, and coins that literally hang from the bottom of the branches (museum description). Each coin Is similar to those used during the Han Dynasty (a square cut out off circle) and Is Interconnected, forming what looks Like a chain. At the top of the tree the Queen Mother of the West (Aqualung), an Important Taoist deity, Is dated on her throne supported by a dragon and tiger. Between the topmost branch and the Queen Mother of the West is a small figure of a seated Buddha surrounded by coins. The Han Dynasty lasted from 206 BCC to 220 AD and followed the short-lived Sin Dynasty from 221 to 206 BCC. China flourished domestically during the Han dynasty and expanded geographically, politically, and culturally to neighboring lands. Han art made frequent references to spirits, portents, myths, the strange and powerful, the death-defying and the dazzling (Byre 71). Art pieces like the money tree show the attempt of Han emperors to contact the Immortal world of gods and the Importance of the fate of the dead (Byre 71). This desire for life after death and Immortality during the Han Dynasty Is portrayed through the Taoist deity the Queen Mother of the West. Her paradise Is filled with deathless trees, lucky charms, and auspicious animals such as the dancing toad, the three-foot crow, the nine-tailed fox, the hare Tanat produces ten laxer AT Immortality, Ana magical Dallas, wanly are placate In ten upper edge of the branches (Byre 71, Bagley 54). People of all social classes reshipped her and believed in her power to provide immortality. The History of the Han from 3 BCC explains, People were running about in a state of alarm, holding stalks of hemp that they passed from one to another, saying they were delivering the wand the edict of the Queen Mother of the West They also passed around texts reading The Mother tells the people that those who wear this talisman will not die (Byre 73). Taoism emphasizes themes similar to those of the Queen Mother of the West, such as immortality, longevity, and wealth. Towards the end of the Han Dynasty, otherwise known as the Eastern Han, specialists of immorality, called famishing and their beneficiaries Asian (Rigger 11 . 7. 05). Other Taoist features are also apparent on the decorations on the base of the money tree, figures with elongated heads called the Taoist Immortals (Chipper 6). The Immortals refer to the cult of immortals or transcendent (in Chinese, Asian) in which believers practiced the arts of physical cultivation to make themselves into spiritual beings (Rigger 1 1 . 14. 05). Another important figure present in the money tree is a seated Buddha placed low the Queen Mother of the West. Mahayana Buddhism originated in India where Shamanic, the historical Buddha lived, and spread to China through the Silk Road (Byre 95). The hierarchical position of the Buddha on the money tree, below the Queen Mother of the West, but above the Queens attendants and earth, portrays the emergence of Buddhism, specifically Mahayana Buddhism, at a time when Taoism was considered the dominant religion. In fact, many Chinese first viewed Buddhism as a variation of Taoism, since early translators used Taoist terms to express Buddhist ideas. For example, the Mahayana concept of the fundamental emptiness of phenomena was identified with the Taoist notion of non-being (Byre 96). Therefore the synergy of Buddhism and Taoism is represented by important religious figures, the seated Buddha and Gaming. Not only does the money tree symbolize a religious orgy, but also a guide to heaven from earth for the dead. The base of the tree represents the divine mountainous realm of the Queen Mother of the West, called Mount Kuhn. Geographically, Mount Kuhn is associated with the West, specifically in Chuan Bagley 318). Meanwhile, the peak of the tree represents Coxswains paradise or heaven. Therefore the stem of the money tree represents a world-axis that links heaven and earth. The Buddha, positioned Just below the Queen Mother of the West, symbolizes a guide to the Queens paradise. Money trees were placed in tombs, so that the deceased within would enter the Queens paradise directly and easily in the afterlife. Once the deceased reaches the afterlife by following the path laid out through the money tree, the Chinese hoped that happiness and prosperity, attributes f the Queen Mother of the West, will continue in the afterlife. In addition to the money tree representing the union between earth and heaven, it also represents the hope for the entombed to have good fortune in the afterlife. During the Han Dynasty, the money tree was called a shush or coin pillar, hence the interlaced coins on the lower edge of the branches (Bagley 54). The thin plates of filigree openwork of the branches suggests that the coins on the money tree were cast in flat two-piece molds similar to the technique once used to cast Han coins. During ten Han Dynasty, cools were producer a cozen at a time In a moll winner each coin was Joined to each other by the pouring channels (Bagley 274). The interconnected chain of coins on the branches of the money tree symbolizes eternal and continuous wealth. Furthermore, as the entombed ascended from earth to heaven by following the path laid out on the money tree, the entombed would collect the coins on their way to heaven. Therefore, the path to the paradise of the Queen Mother of the West is filled with riches. Through the study of the money tree we can conclude that it symbolically presents a map that directs the entombed to heaven. The Buddha acts as a guide to lead the deceased to the Queen Mother of the West, while the abundance of coins shows that the path to her paradise is littered with wealth. Furthermore, the appearance of both the Queen Mother of the West and the seated Buddha shows the intermingling of Taoism and Buddhism. As these interpretations of the money tree unfolded in my mind, I became increasingly passionate about the money tree.

Recently History Essay Example | Topics and Well Written Essays - 500 words

Recently History - Essay Example the southern African Americans faced a great deal of problems in the 1915-16, They were denied the right to vote, lived under severe poverty, faced crop infestation which affected them greatly as most of them were occupational farmers and most importantly they lived under heavy debt. Lack of facilitation and opportunities in the south prompted them to migrate to the north where the urban areas had flourish in the wake of the war. Since Europe was in the midst of a sever war that had haltered its economic progress, the United States became the facilitators in this case for the war torn countries. As a result not only did it strengthen economically, it also hosted a number of quality and well-paying job, a feature absent in the south (Exhibitions.nypl.org). They war had opened many avenues for them in the economic world of production and services and hence, the southern blacks moved to the north in search of greener pastures. This migration is known as the great migration in history an d played a great role in revolutionizing the black community in the United States. The female black population of the United States was positively affected as well. They contributed to the war efforts and as a result were able to get equitable jobs in the country as well. They became politically active as well and provided significant support to the black soldiers as a result. Many war service organizations specifically for women were also established like the Red Cross, Womens Auxiliary of the New York 15th National Guard etc. and thus, they were accepted as a strong opinionated part of the American population. Many instances also depict the increased employee sense that these minorities developed and retaliated against their white employees for due employee rights they were denied. Where the black Americans saw progress and growth at the war time, another minority faced dire consequences. Majority of the American population consisted of foreigners. Even though the german-americans

Organizational Behavior Essay Example | Topics and Well Written Essays - 500 words - 11

Organizational Behavior - Essay Example Becoming a better leader is an important and worthy cause. Good leaders are able to motivate and improve the performance of the employees. Being a charismatic leader can be beneficial, but charismatic leadership is not the only effective form of leadership. Other leadership styles such as transformational and transactional leadership can help a manager lead a company in a productive manner. Behavioral theories and situational contingency theories can also be used by managers to improve leadership. Workplace diversity is a critical driver of innovation in an organization. The reason that diversity helps foster innovation is because a diverse workforce is more creative than a homogeneous workforce. The human resource department is responsible for hiring a diverse workforce composition within an enterprise. I believe that a lot of innovative companies have a diverse workforce. Due to the globalization movement many multinational firms operate in various countries simultaneously. These firms have to be adept at dealing with workforce diversity issues. Creativity within a workforce leads to product innovation. Do you think that motivation is best fostered with extrinsic rewards such as money or do you think that organizations and leaders should strive to develop intrinsic motivation (love of job, making a difference, etc.)? I believe that the most effective motivator is the use of extrinsic rewards. People at work are motivated by financial rewards. Some financial rewards often used by corporations include bonuses, commissions, and stock option plans. Intrinsic rewards can be effective as a secondary type of motivator. A firm can become more â€Å"asshole resistant† by recruiting employees that have strong moral character. The implementation of a code of ethics can create standards of conduct that the employees of a company must follow. High ethical conduct is desirable in all the

Why Multinational Corporations Seek To Transfer Their Home-Country HRM Essay

Why Multinational Corporations Seek To Transfer Their Home-Country HRM Policies to Their Overseas Subsidiaries - Essay Example This research will begin with the statement that the strategies of multinational organizations are quite complex having to address a wide range of issues related to different cultural and economic conditions. In this context, many firms chose to promote similar policies in regard to their various sectors aiming to reduce relevant risks. In the HRM area, such practices are quite common. In fact, it has been proved that a high percentage of organizations prefer to transfer their home-country human resource management policies to their overseas subsidiaries. At a first level, this practice can be possibly considered as justified allowing the easier establishment of the organization in the host country, at the level that no time is wasted on the preparation of locals for working in key positions of the organization’s branch in the host country. The reasons for which organizations transfer their home-country human resource management policies to their overseas subsidiaries are pres ented and evaluated in this paper. Emphasis is given on the difficulties of this project and on the possible ways for resolving the problems involved. The most common reason for the transfer of home-country human resource management policies to overseas subsidiaries is the need of organizations for promoting homogenous policies in all their sectors so that conflicts and failures are minimized. Such issue is highlighted in the study of Wilton where reference is made to the example of Japanese firms that had to establish branches and operational units abroad. Japanese firms tend to promote team working and task sharing; however, after entering the US market the Japanese firm had to align their HRM strategies with the US laws and ethics. In order to avoid conflicts with local laws and culture, the Japanese firms transformed their HRM policies promoting ‘task demarcation and functional specialization’. From a similar point of view, Sparrow notes that firms may choose to tra nsfer their home-country human resource management policies to their overseas subsidiaries in order to reduce costs related to training of new employees. Such perspective can be valuable only if the time during which the home country HRM policies are used in the overseas subsidiary is limited; if such practice is continued for a long period of time, then the cost involved would be much higher compared to the development of new HRM policies, aligned with the local culture.

Consider William Blakes presentation of love in the poem The Clod and the Pebble Essay Example for Free

Consider William Blakes presentation of love in the poem The Clod and the Pebble Essay (b) Paying close attention to language and form, write a critical appreciation of the following poem, considering William Blake’s presentation of love in the poem ‘The Clod and the Pebble’. The Clod and the Pebble Love seeketh not itself to please, Nor for itself hath any care, But for another gives its ease, And builds a Heaven in Hells despair. So sung a little Clod of Clay 5 Trodden with the cattles feet, But a Pebble of the brook Warbled out these metres meet: Love seeketh only self to please, To bind another to its delight, 10 Joys in anothers loss of ease, And builds a Hell in Heavens despite. The ostensible cuteness of the poem The Clod and the Pebble perhaps masks a more morbid and deeply cynical assessment of love by the poet William Blake. Initially, the contrast between the clod and the pebble’s speeches on love might encourage a positive response to the clod’s optimism about how love can rescue us from even the most hellish position. The pebble’s pessimism about love, on the other hand, is unpleasant and unsettling, but it’s also a more accurate reflection of the brutal nature of the world as it is depicted in the poem. Blake’s presentation of love, then, is ambivalent. While the ideal that love is able to overcome any circumstance is appealing, it might not be a realistic assessment in the context of the world’s cruelty. Blake’s personification of the clod and the pebble captures two very different human experiences. We are told that the clod is â€Å"trodden with the cattle’s feet.† With the word â€Å"trodden† Blake captures the experience of continual hardship, and being repeatedly downtrodden, subjugated and abused. There is also tactile imagery of weight and pressure from the â€Å"cattle’s feet,† restricting the clod and forcing it into a new shape. In this way, the clod is described as though it experiences human suffering. It makes us think about someone who has had to become flexible to fit the continual hardship of their circumstances reflected in the physical properties of a soft clod of clay. It is then pleasantly surprising that the clod sings about love in the most optimistic way. On the one hand, the clod’s optimism concerning love is deeply admirable, and the parallel structure used to present this speech alongside the pebble’s emphasises that optimism in the most appealing way. The clod states that love â€Å"builds a Heaven in Hell’s despair,† while the pebble states that it â€Å"builds a Hell in Heaven’s despite.† The clod speaks from the context of a hellish existence that entails pain and suffering, and endows love with the capacity to transcend such an experience and create a heavenly existence of joy and happiness. The pebble, on the other hand, speaks from a comparatively heavenly existence and instead endows love with the capacity to corrupt that existence with the pain and suffering suggested by the word â€Å"Hell.† Our feeling that the clod is admirably optimistic ten evolves into a feeling that we too want and even believe that love will rescue and provide solace to this figure. Conversely, the parallel structure also helps to emphasise the pebble’s pessimism. The clod declares that â€Å"love seeketh not itself,† while the pebble answers that â€Å"love seeketh only self.† The phrases â€Å"not itself† and â€Å"only self† create a clear juxtaposition here of the two views of love. The first underscores it as essentially selfless, while the other underscores it as absolutely and solely selfish. Moreover, while the clod sings happily about how love â€Å"for another gives its ease† the pebble responds with how love â€Å"joys in another’s loss of ease.† The clods words suggest an action of willing self-sacrifice, while the pebbles words suggest a selfish acquisition that leaves another diminished. Of course, the pebble’s view means that there is no hope for the clod and that love in fact provides no Heaven. Furthemore, the pebble’s assessment of love is deeply cynical and ugly. It is, however, true to both its own experience and that of the clod. The clod is â€Å"trodden† upon while the pebble is â€Å"of the brook.† We imagine a gentle and tranquil existence within the soft current of a stream. Traditionally, however, rivers also symbolise a journey from innocence to worldliness. The water represents the experience that flows over us during life, leaving us more aware. This experience has left the pebble implacable. We imagine someone who has become hardened from experience and this is reflected in the physical properties of the pebble. Now the water is forced to bend around the pebble, just as the clod must bend around the feet of the cattle. This is a depiction of the world’s harshness and cruelty, and we cannot help but appreciate that it is the pebble’s assessment of love that more accurately reflects it. To conclude, perhaps the poem is as much about idealism and realism as it is about love. Love, after all, is subject to our tendency to be both idealistic and realistic. Ultimately though, it seems that the depiction of the world as harsh and brutal confirms a negative view of love as equally harsh and brutal. At the very least, the poem encourages us to be ambivalent of love and not suppose it to be a kind of saviour capable of transcending all.

Advanced Export Marketing :: Free Essay Writer

Advanced Export Marketing ADVANCED EXPORT MARKETING MAJOR ASSIGNMENT There are already many federal programs that assist exporters in various ways including Progam for Export Market Development (P.E.M.D.), Canadian International Development Association (C.I.D.A.) and Canadian Commercial Corporations (C.C.C.). These programs help exporters secure and enhance access for Canadian goods and services in world markets. They also strengthen Canada's international marketing effectiveness and help promote awareness of export markets and opportunities. These exporting programs also promote Canada's economic, political, security and other interests, both bilaterally and through international institutions. They advise the government on international developments and on the international implications on the domestic policies. There is alot of help out there for exporters but new programs should be introduced and old programs should be updated. I will introduce a new program where anybody can apply for help in exporting which will be called " A FOOT AHEAD "(A.F.A.). A.F.A. will be fully examined and explained in the following report and Iwill also show some very interesting improvements to the existing government exporting program called P.E.M.D. A FOOT AHEAD (A.F.A) There are many problems facing Canadian companies in gaining export competiveness. A.F.A. wants to reduce these problems and make it much easier for the exporters to crack the foreign markets. These problems consist of: 1) Lack of market analysis 2) Lack of market strategy 3) Pricing problems - Labour - Transportation cost - Economics of scale - Outdated manufacturing facilities 4) Distance from market (serviceability aspects) 5) Lack of management initiative (no long range plans - lack of know how) 6) Subsidiary relations (affects marketing and research and development) 7) Risk takers - lack of - (companies and banks) A.F.A. knows these problems exist and wants to take care of them for the exporter who may be to confused and/or unsure of themself to become involved in foreign investment. A.F.A. consists of 7 graduates from the Sir Sanford Fleming College International Trade Program. Each of its staff are fully capable of helping any exporter in the above problems. With the quality of education learned from the profs at Fleming no solution is unatainable. For each of the above problems, people will be assigned to fully understand the exporters situation and apply there capabilities in helping them out. The first employee, we will refer to him as Das Fut, will be responsible for finding business's that look as though they are capable of creating a profit from exporting there service or good that don't already do so. So instead of companies coming to us, we will go looking for them to export. Das Fut will obtain documents (balnce sheets and company profiles) and statistics on domestic markets and if they look promissing he will then suggest back to headquarters Advanced Export Marketing :: Free Essay Writer Advanced Export Marketing ADVANCED EXPORT MARKETING MAJOR ASSIGNMENT There are already many federal programs that assist exporters in various ways including Progam for Export Market Development (P.E.M.D.), Canadian International Development Association (C.I.D.A.) and Canadian Commercial Corporations (C.C.C.). These programs help exporters secure and enhance access for Canadian goods and services in world markets. They also strengthen Canada's international marketing effectiveness and help promote awareness of export markets and opportunities. These exporting programs also promote Canada's economic, political, security and other interests, both bilaterally and through international institutions. They advise the government on international developments and on the international implications on the domestic policies. There is alot of help out there for exporters but new programs should be introduced and old programs should be updated. I will introduce a new program where anybody can apply for help in exporting which will be called " A FOOT AHEAD "(A.F.A.). A.F.A. will be fully examined and explained in the following report and Iwill also show some very interesting improvements to the existing government exporting program called P.E.M.D. A FOOT AHEAD (A.F.A) There are many problems facing Canadian companies in gaining export competiveness. A.F.A. wants to reduce these problems and make it much easier for the exporters to crack the foreign markets. These problems consist of: 1) Lack of market analysis 2) Lack of market strategy 3) Pricing problems - Labour - Transportation cost - Economics of scale - Outdated manufacturing facilities 4) Distance from market (serviceability aspects) 5) Lack of management initiative (no long range plans - lack of know how) 6) Subsidiary relations (affects marketing and research and development) 7) Risk takers - lack of - (companies and banks) A.F.A. knows these problems exist and wants to take care of them for the exporter who may be to confused and/or unsure of themself to become involved in foreign investment. A.F.A. consists of 7 graduates from the Sir Sanford Fleming College International Trade Program. Each of its staff are fully capable of helping any exporter in the above problems. With the quality of education learned from the profs at Fleming no solution is unatainable. For each of the above problems, people will be assigned to fully understand the exporters situation and apply there capabilities in helping them out. The first employee, we will refer to him as Das Fut, will be responsible for finding business's that look as though they are capable of creating a profit from exporting there service or good that don't already do so. So instead of companies coming to us, we will go looking for them to export. Das Fut will obtain documents (balnce sheets and company profiles) and statistics on domestic markets and if they look promissing he will then suggest back to headquarters

Empowerment in terms of theoretical perspectives: Exploring a typology of the process and components across disciplines Essay

Motivation and Empowerment Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Motivation has been defined as the various forces which can either be internal or external forces which cause an individual to become aroused and enthusiastic in their questing of pursuing a particular objective through a specific course of action (French, & Emerson, 2014). Motivational is normally brought about by the kind of reward that one is to gain after completion of certain actions. These rewards can be intrinsic which involves personal satisfaction; extrinsic rewards which are rewards given to another different person such as a pay increase and job promotions. A system-wide reward simply applies to all people within a certain category or group of people who perform similar duties within any given organization (French, & Emerson, 2014). Motivation leads to empowerment whereby empowerment simply means the act of sharing power or delegating of authority or power to the subordinates within an organization.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Empowerment is part of motivation which helps in enhancing performance of the personnel within an organization (Hur, 2006). Empowerment has also been described simply as the ability and capability of an individual or a group of people to gain some form of understanding as well as the control over forces on issues related to their personal, economic, social and even political life. This is done in order for them to be able to certain actions which best suits them in improving and enhancing their situations in life (Bagheri, Matin, & Amighi, 2011). Empowerment is also considered as the process through which communities, groups of people and individuals are enabled to have a grasp on power and take effective actions in gaining social justice, efficacy and greater control in terms of changing the environment within which they live as well as their lives. Elements/ Components of empowerment   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There are various components or elements of empowerment which include: Access to information and the flow of information from the source; Accountability; Strategy sharing; Inclusion and participation; Authority and power sharing as well as the relevant training. It is important that people should be provided with information that is relevant and the information needs to flow from the source to the recipient in a systematic manner (Hur, 2006). Empowerment also requires training so that one has got the necessary skills and knowledge that will enable to handling the power or authority delegated to them (Bagheri, Matin, & Amighi, 2011). Training will help to impart the skills required in achieving the goals and objectives set out within an organization.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Accountability is also a component of empowerment whereby an individual is required to know what is expected. Individuals should be able to understand the impact and the meaning that their job has within the community or organization so that they are able to make decisions which are substantive and in line with the objectives of the organization or community. Another component of empowerment is inclusion and participation which leads to collaboration and teamwork (Bagheri, Matin, & Amighi, 2011). People or personnel to be empowered needs to be included and engaged in active participation in the operations within the organization. This helps in enhancing innovation and creativity within an organization as well as motivates the employees to take charge of their actions. For complete empowerment, there must be the component of authority or power sharing with the subordinates (Narayan, & Workshop on Measuring Empowerment. (2005). The people ne ed to be given the authority or power to perform certain duties and take certain course of actions so that they can be able to bring change to their situation and their environment. References Bagheri, G., Matin, H., & Amighi, F. (2011). The Relationship between Empowerment and Organizational Citizenship Behavior of the Pedagogical Organization Employees. Iranian Journal Of Management Studies, 4(2), 53-62. French, P., & Emerson, M. C. (2014). Assessing the Variations in Reward Preference for Local Government Employees in Terms of Position, Public Service Motivation, and Public Sector Motivation. Public Performance & Management Review, 37(4), 552-576. doi:10.2753/PMR1530-9576370402 Hur, M. (2006). Empowerment in terms of theoretical perspectives: Exploring a typology of the process and components across disciplines. Journal Of Community Psychology, 34(5), 523-540. Narayan, D., & Workshop on Measuring Empowerment. (2005). Measuring empowerment: Cross-disciplinary perspectives. Washington, DC. Source document

Genetic Engineering

Scientists cross breed them. Most commonly used are genetic fruit flies to study the effects of genetic changes on development. Flies are preferred over other other animals because their vertebrae are simpler than other organisms. Modified bacteria are used to produce the protein insulin, to treat genetic diseases like diabetes, hemophilia, and dwarfism. Transgenic animals have had their genes altered. A majority of these animals are mice. Scientists can now produce these animals thanks to Crick and Watson discoveries. A transgenic plant; however, has genes that have en inserted in them rather than through pollination.Benefits of these plants are that they can fight droughts, as well as insect resistance. Less pesticide would be used. An example of a transgenic plant is the rape plant, which pollinates weeds. According to Google. Com, DNA fingerprinting is the analysis from samples of body tissues or fluids in order to identify individuals. It is very unlikely two people would have t he same fingerprint. DNA fingerprinting is beneficial in many ways including paternity tests, crime investigation and identify organisms causing a diseases.The testing can be done voluntarily by providing a sample of blood or a swab of the cheeks inside a person's mouth . The Human Genome Project was completed in April 2013 and it was a computerized system where you donate your DNA to be scanned into a computer base worldwide. They match your DNA with people all over the world. You paid to have your DNA sent in and all our genes sent together are known as a ‘genome. ‘ The project is beneficial because they can track diseases and help prevent them. Gene therapy is a technique that helps prevent or treat disease by using genes.Gene therapy is not unethical, it could prevent diseases from passing down through generations. I feel this way because it could help cure diseases that we never had the privilege to cure before. If I were to create my own transgenic organism it woul d be a mix between contractible that captures light from the sun and a cow. Transgenic cow, can provide food and sunlight received from the bacteria. It does not take up farmland all it has to do is stand in the sun. It can get all the protein and nutrients needed. Cows give us milk and meat, which could be healthier without all the pesticides. I would all the animal cannon. Genetic Engineering Genetic Engineering – A Curse or a Blessing? What is geneitc engineering? Many struggle to understand the real meaning and outcrops of this complicated, highly expensinve procedure. Genetic Engineering is a direct human manipulation of an organism’s DNA structure. As intricated as it seems, it’s a technology that has been used for decades, and is soon to outbreak into a real â€Å"Cloning Aeon†. Therefore, how could we know the benefits and the drawbacks of this technique?Let us take a hinge at the striking, egregious discoveries this subject has brought to the world: from SciFi novels to the first synthetic life forms, from genetical engineered wheat to dreaful mutations of the human bodies. Indeed, it seems as if we are already living the much-dreamt-of blazing, scientific inventions. Still, if so many types of drugs and cures have been made-up from just a few mutations, one may wonder how come the biggest issues regarding human incurable illnesses have not been resolved yet.No one can deny this: we own a technology way beyond our understanding, we hold a highly destructive power in our rubber science lab gloves, yet we feel listless when facing the most questionable allegation: Where are the cures for Cancer, AIDS and Alzheimer, diseases that break our world apart? Isn’t it curious how scientist try to create artificial lives instead of curing the genuine ones? We should admit that it’s not to be our â€Å"contemporany age† anymore. It’s a dawn of biohackers. Biohacking comes along with interests.Interests come along with strifes. And strifes inevitably lead to casualties. By the same token, millions of people could be left to struggle in an obscure, isolated self-made world in which they think they could be saved. It’s a tryout, it’s a new selection that many conspiracies theories affirm. Although we should not forget the cloned Dolly sheep and the rest of the pioneers in this area, I dar e say that genetic engineering has not yet proved to be something more than a handicap to what human society might mean.

How To Use Content Marketing For Startups - CoSchedule

How To Use Content Marketing For Startups You’ve worked hard on your new startup. Launch day is here. Now what? Will anyone notice? Will the world be ready? What if you already had an email list of more than 5,000 engaged subscribers who were already interested in your company and product? What if you already had an audience to buy (or trial) your new thing on day one? This is exactly how we launched just a few short years ago.  We used content marketing to build a huge email list that contained thousands of potential customers who were already rooting for us when we finally opened our doors. To do it, we went  all in on content. In fact, we started creating content before we even started writing code! Heres why your #startup should be #writing blog posts before you even start writing code.Today, I want to share a bit of that story, but more importantly, I want to show you how you can use content marketing to launch and build your startup. I will outline the five key phases that we took to ensure that our product launched to a qualified audience, developed  a steady stream of new customers, and developed one of the most trafficked blogs in our industry- all using content marketing. I’ll start from the beginning and give you the step-by-step process you can use for yourself. Phase 1: Learn To Tell Your Story Startup phase = Minimum viable product; Content phase = Minimum viable blog Ever since I read Charles Duhigg’s book,  The Power of Habit: Why We Do What We Do in Life and Business, I have been uniquely aware of the need for simple habits that will eventually lead to consistently correct behavior. Its a core part of how I now approach leadership and team development, and it’s exactly how I encourage people to approach content marketing. In the beginning, all you need to worry about is building the habit of publishing at least one blog post a week. That’s it. All you need to worry about is building the habit of publishing at least one blog post a week.I found that the easiest way to do this was by telling the story once a week, one blog post at a time. Each week, I would post about our progress in development, share recent product wireframes, or share a problem we were experiencing to  get our audience’s feedback. Not only was it a valuable (and easy) way to generate consistent content, but it was a great way to  gather feedback and get ideas from our potential customers. This blog post asked for survey feedback. This phase of content marketing for startups is about finding your audience  and attracting people who  may be drawn to your company or product over time. Don’t let yourself get bogged down in strategy. Think of it like finding product marketing fit for your blog. You should also be using this time to build an email list and audience by sharing your content regularly on social media. Of course, can help with this. :) If you want to see some of our first blog posts, here are a few: Weve Got A Big Job To Do How Your Feedback Influences What We Build The Minimum Viable CalendarUse this time to build an #email list by sharing your content regularly on #socialmedia.Phase 2: Transition To  Strategy Startup phase = Product market fit; Content phase = Content audience fit The second phase of content marketing for startups is to begin steering your content toward the ideas and topics that fit your startups mission and product. This phase is really  all about converting your regular publishing habit into a true inbound marketing approach where you use helpful content to build trust with your audience. Steer your #content toward the topics that fit your #startups mission and product.This phase  assumes that you have been able to identify an early form of product market fit. Now is the time to start directing your content toward their needs and testing your hypothesis. If you create content that is helpful for them, do they respond? Do they show  interest in your company and product? There are a ton of ways to actually develop your topics during this phase, but keep it simple. Keyword Explorer in Moz In the beginning, I would use Google and the recommended search phrases to find topics that I felt our users would care about. You can also use SEO specific tools like Keyword Explorer in Moz  and SEMrush (two of our favorites) to find important keywords and phrases. Buzzsumo.com can also be a big help. Again, while this stage is about shifting toward a defined strategy, don’t go overboard. Youre still learning, so you need to be agile enough to make changes if things are working. Your product may also be changing at this point, so be prepared to adapt. Be agile enough to make changes if things arent working. #startuplifeLastly, at this time, its still not about writing the 100% greatest content on earth. This is the minimum viable blog phase. Do just enough to prove your theories about what your audience wants and needs, then build on your successes. This phase is also a great time to double down on your email list building and social media promotion. This is the minimum viable blog phase. Your content doesnt have to be 100% Recommended Reading: 5 Easy Lead Conversion Tips For Your Email Marketing Program 8 Social Media Best Practices That Will Save You 25.5 Hours In A 2-Week Sprint Phase 3: Seek Help Startup phase = Hiring a team; Content phase = Hand-off content creation As a founder, I have always tried to do the job we are hiring for before we actually do the hiring. It helps me get perspective on the skills and talents a new hire needs in order to be successful to be successful.  It also helps me define the scope of the position so we don’t give someone so much to do that they can’t possibly be successful. This is exactly what you need to do in the third phase of content marketing for startups. During phase two, you are essentially proving your hypothesis- can you generate consistent traffic and build an audience with content? And what  exactly do you need to do it? Phase three is about taking those results and starting to scale them. At , this meant hiring a Content Marketing Lead and doubling down on staff that could create compelling graphics and downloads. This phase is about scaling your ability to acquire an audience. By adding a full-time team member, you will make sure the day-to-day management of your content is handed off to someone other than a founder of the team. This should improve consistency and overall content quality. Make sure your #content is consistently converting visitors into #email leads.After all, at this phase, your time available as a founder will continue to be marginalized. (That’s a good thing!) You should also use this phase as an opportunity to make sure that your content is consistently converting visitors into email leads or social media followers. Tools like OptinMonster and LeadPages  are great for this. We cover a bunch of tools that are perfect for converting leads in our post: 5 Plugins Guaranteed To Help You Collect More Leads. One word of caution: Adding new team members shouldn’t necessarily increase the amount of content you are producing. Ease into it, and use this phase to develop a consistent voice, quality standard, and working model of what things work and which things don’t. Phase 4: Get Analytical Startup phase = Optimizing your funnel; Content phase = Turning content into science Up until this phase, I recommend only tracking two metrics for your content marketing: page views and email subscribers. In the beginning, most content marketing is simply about developing an audience, bringing eyeballs to your product, and seeing what sticks. There are so many things in flux at this time, that it just doesn’t make sense to focus on anything else. But, at some point, that has to change. You have to start digging into Google Analytics to  understand  what  content is performing the best and why that is. You need to start digging into the analytics to understand what content is performing best and why.Up until now, you should have been writing about a wider variety of topics, even if it felt a little random at times. That’s good. It should give you a wide spectrum of data to consider and compare. If you have a product youre selling online, you should be looking at how your content is converting your visitors into users. Which topics covert the best? Use this data to write the  best possible content for your audience. Ask yourself which topics are converting the best? #content A good example of this phase for us was the use of the word ‘calendar’ in our blog post headlines. We found that blog topics that included the discussion of a calendar generated 2 to 3 times more interest in our product than topics that didn’t. This was a key insight for us that allowed us to convert our data into instant results by increasing the frequency of posts that included topics about editorial calendars. Build massive traffic. #startup #bloggingAnother major change that we made at during this phase was the inclusion of a free download or â€Å"cookie† with every blog post. We learned that by including a content-specific download in each of our posts, we could dramatically increase the number of email subscribers from those posts. This became a snowball effect. As our email list grew, so did our traffic and referrals on social media. The goal here is still fairly simple- build massive traffic. The only difference is that you want to start making sure it’s smart traffic, not just traffic for the sake of it. Recommended Reading: How To Increase Blog Traffic: 5 Ways To Make Contagious Content Phase 5:  Scale Startup phase = Scale; Content phase = Scale At this point you should have a small team of writers, designers, and editors dedicated to content marketing. You should be a total ace at shipping high quality content consistently and converting your visitors into loyal email subscribers. Your traffic should be growing consistently, and your influence in the industry should be skyrocketing. There’s only one problem. All of the instructions for making it happen are locked in your head. This means that you have a scaling problem. How long does it take to train in a new hire? How can you continue to execute at a high level while maintaining your obviously high bar of quality? The is the part of content marketing where you need to start writing things down. At , this included an intense series of documents that outlined our entire process. At any time, our content team would be able to reference the checklist and stay on par with our expected level of quality. Start #writing down your ideas so that you dont forget them.We stay on track with these task templates. Once we developed the checklist, we were able to convert it into a killer task template inside of . It made sure we never missed a beat  and allowed us to start taking on new challenges. Like: Developing a series of ebooks targeted at key customer pain points. Shifting our content to a stronger â€Å"demand generation† approach. Getting nerdy with spreadsheets and starting to develop a literal formula for perfect content. Increasing our content publishing schedule with confidence that it would provide the right results. Focusing entirely on content that generates demand for our tools, not just traffic. All of these sound pretty great, right? The point is that scaling allows you to grow, but it also allows you to make the leap from audience to acquisition with ease. Once you know how to build, maintain, and grow a blog audience, you can do the exact same thing with customers and your product. Of course, if you have been doing it right, your content should have been converting customers all along. I can say with confidence that our blog has also been our #1 driver of new customers. Now you can squeeze every last drop of value from the audience you’ve worked so hard to build. Recommended Reading: Heres How You Can Double Your  Blog Conversion Rate Right Now How To Create Content That Converts By Writing Your Reader Happy How To Delight Your Marketing Target Audience To Boost Conversions Go Forth And Market Your Startup Good content marketing for startups isn’t necessarily easy. It takes a ton of work, and more importantly, commitment. Its important to recognize that good content marketing is a long-term strategy and not a short-term boost in the arm. Realize that every step of the process is designed to prepare you for what’s to come just as much as it should benefit you right now. With the right perspective, content marketing should become the best investment your startup ever makes. I can tell you that without it at , we never would have made it as far as we have with it.