Resource Based Analysis of Marks & Spencer Plc Essay

Resource Based Analysis of Marks & Spencer Plc - Essay Example The present research has identified that clothing stores of Marks & Spencer are the leading retailers in the UK market and specialize in providing women’s wears, lingerie, and menswear. Their food stores are also leading in the UK market due providing fresh foods which are of high quality. The marketing and distribution of their products into the various markets and stores is done by utilizing the service of huge wholesalers, online stores and through a telephone. The company’s stocks are registered in the London stocks exchange. This paper will first assess the importance of capabilities and how they contribute to the competitive advantage of the organization. Then, analyze Marks & Spencer plc resources and capabilities using ratio analysis, value chain and VRIN. Resource-based view (RBV) is a business model which holds that business can attain a massive competitive advantage over the rival businesses by utilizing their resources and capabilities properly in alignment with the environment of the business. This implies that the business should possess resources and capabilities which are superior to those of their rivals in order to attain the competitive advantage over them. This will prevent the rival businesses from replicating the resources and capabilities of the company thus declining their competitive advantage. Capabilities are used in resource-based view to indicate the ability of a firm to apply its resources effectively and efficiently with the sole aim of gaining the competitive advantage over the market. Strategies of a company are formulated to address the future productivity of the company. Strategies of a company are formulated to address the future productivity of the company. Strategies are formulated to address any occurrences and incidences in the market and how to respond to changes in the market due to pressures or influences which appear from time to time in the market. The first strategy utilized by M&S was the brand name.